Showing off

Forgive my shameless self promotion but my cookbook, Eat Fresh Food, has just been published by Bloomsbury Kids.

Eat Fresh Food

Over the last year or so I have been working on a collaboration with Award winning chef, Rozanne Gold, on a cookbook for teens.  Shot on location in various family kitchens up and down the northeast.

I did not want the images to feel stiff or frozen so I shot as loose as possible, often allowing motion to come into my shots.  When I absolutely had to add a bit more light I would supplement with either Canon 580EX speedlites or my M1000wi Dynalite kit.  My main goal was trying to capture the spontaneity of the kids in the kitchen with a hint of chaos.

In prepping the images for output I chose to do the CMYK conversion myself.  Here at CPW we print on Canon ipf printers that work with a 12 color Lucia ink set. The pigment inks are CMYK, RGB, light Cyan, light Magenta, Gray, photo Gray and a second black.  When artists are printing here we print straight from RGB files.  Most books and magazines print with only the CMYK colors.  If you have ever had photos printed for publication they converted your files for you to a CMYK color space.  I did this conversion in Photoshop.  Unfortunately this conversion is not a simple one click change.  CMYK is a smaller color space and you do see color shifts when converting.  Being the masochist/control freak I am, I tweaked every image to ensure I saw the colors I wanted.

After all was said and done I learned: double dipping is not a sin, the 3 second rule is just a recommendation and there is no honor when there is one chocolate chip cookie left.

If you're in town, come on down.

Phil